The Perils of In-House Advertising (I hope)
2010
In today’s sucky economic climate (I do believe that is the proper academic term) many companies are cutting agencies out of their marketing efforts and taking the creation of advertising in-house. (At least, that is what I hope has happened here because the thought of this slapped-together, stock-photo nightmare coming from an honest-to-goodness agency is way too much for me to take in my delicate condition.)
These were both shot in situ in their respective spaces on adjacent pumps at a RaceTrac gas station in West Palm Beach. (This was last week, so I have no idea how long they plan to go with the “New Year’s Resolution” theme.)
I love how the "bad girl" is in South Beach but has brought her own decadent convenience store treats with her.
And, hey! Why not use the same "apropos of nothing" image to sell smokeless tobacco? Genius!
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