Dichotomy Consulting :: Social Media | Advertising | Branding

First, let me say that my wife and I have bought this and find it very tasty. In fact, we highly recommend it.

But the fact remains that we bought it despite this ad in the January 18, 2010 issue of People magazine. Why? Because the main visual makes the product look like cheap, private-label cat food. All that’s missing is a little gelatinous film around the edges. Sure, I read the ad and realized that it is, in actuality, yummy low-calorie chocolate mousse. By then the damage was done, however.

If it wasn’t for our long–and mostly positive–experience with the Jell-O brand, I promise you we would’ve passed on this, big-time.